JForrest English : By turning twitter into X. elon musk risks killing billions in brand value

Reference : https://www.youtube.com/watch?v=j09-xpsWc_k&t=1116s&ab_channel=JForrestEnglish

Percobaan 1

Percobaan 2

Percobaan 3

By turning twitter into X. elon musk risks killing billions in brand value

To turn X into Y - To change/transform X into Y.

Ex/I turned these old towels into a beautiful quilt 

You can't risk missing the meeting

It's rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It's rarer still for the owner of such a brand to announce plans to intentionally destroy it.

Just google it

I googled it

She what's app'd me

He retweeted my picture!

intentionally - On purpose

It was intentional

On sunday, elon musk decreed that twitter's product name would be changed to "X", and that he is getting rid of the bird logo and all the associated words, including "tweet." Musk's move wiped out anywhere between $4 billion and $20 billion in value, according to analysts and brand agencies.

decreed - an official statement that something must happen

My company decreed that we have to work on Saturday

get rid of - permanently remove

He got rid of the bird

wiped out - eliminate, remove, destroy (quickly)

"It took 15-plus years to earn that much equity worldwide, so losing Twitter as a brand name is a significant financial hit," said Steve Susi, director of brand communication.

15-plus = 15+ years

hit - loss

Our company took a hit during covid

We sold our home but we took a hit

Musk, whose company has already declined significantly in value since he purchased it for $44 billion in October, announced the change on Saturday night

By Monday morning a new black "X" logo, designed by a fan over the weekend, began to appear across the site.

New chief executive officer linda yaccarino outlined the company's vision for X to become a site for audio, video, messaging, payments and banking.

Analysts and brand agencies call the product's renaming a mistake . Twitter is one of the most recognizable social media brands, said Todd irwin, founder of brand agency Fazer. Bird decals adorn small businesses and websites worldwide, alongside Instagram and Facebook logos.

decals - a picture you can put on metal/glass (sticker)

Twitter's popularity has also made verbs like "tweet" and "retweet" part of modern culture, used regularly to explain how celebrities, politicians and others communicated with the public, said Joshua White, assistant professor of finance at Vanderbilt University.